Every business wants to improve their Search Engine Optimization and their business be found in engine results. This will increase traffic to their website and hopefully sales will increase. Here are some tips to help your search engine rankings:

1. Current search engine ranking - Where is your website ranked currently? What about on different search engines? Google? Bing? If you can’t answer this question, you will not know whether or not your SEO efforts are actually effective.

2. Social media profiles - Social media can be the key to great SEO. Have a informative and good looking page. Always post content from your website on social media - include links to drive traffic to your website.

3. Keywords - Consider your keywords as search terms. They need to be strategically placed throughout your site, including in your titles, content, and URLs - especially your blogs. Get into the mind of your target audience - what words are they using to find your business?Then take advantage of Google Ad Words to determine if they are getting traffic. “Keyword stuffing” does nothing for your SEO, and it will likely land you with a spam label.

4. Content - Your content displayed on your site needs to be shareable and fresh. Create a blog calendar to make sure blogs keep your information useful and updated, making it the best for your users and search engines.

5. Links - Try to integrate links to different pages of your website. This very basic SEO strategy increases traffic to individual pages. However, don't use too many links - it tends to make visitors angry.

6. Image caption - The description of your image(s) is important for SEO. Take advantage of this easy way to add keywords for more SEO opportunities.

3. URLs - Ensure that your URLs are search friendly. URLs are extremely helpful in obtaining or maintaining good SEO. Use clear keywords that are not confusing and difficult for the visitor to understand.

Don't have time to ensure your business is at the top of search engine results? Let Red Canary Marketing help.

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