Networking: 7 Ways to Work your Network
Having a business network is one major strength in your tool belt. To make sure you get the most out of your network, here are some tips for leveraging your network to get more clients and leads.
Image by Gordon Johnson from Pixabay
1. Proudly let everyone know what you do
One of the biggest mistakes freelancers and business owners can make is downplaying what you’re working on or what business you’re starting. Often — especially during the early stages of a new business endeavor — it’s nerve-wracking to talk about projects.
Talking about what you do is the best way to spread the word and let everyone in your network know what you do and what type of work you’re taking on so they can send relevant business your way.
2. Don’t be afraid to ask
Another apprehension that often holds people back from getting more out of their network is the fear of asking. We often don’t want to feel needy or bothersome so we don’t ask for things that could help us. It might be an introduction to a possible client, an invitation to a meeting or a shot at pitching a proposal. Don’t let worry prevent you from asking for it.
At the same time, be mindful of what you’re asking for. Don’t overextend your reach and ask for unreasonable requests.
A good rule is to never ask for something that you wouldn’t be willing to give back in return.
3. Give to others — but be OK with saying “no”
Asking goes both ways. As you establish your business, people are going to reach out and ask you for things, too.
Do it, but also set limits with your work. Don’t feel obligated to give away work for free or give more than you feel is fair.
Consider setting up monthly or annual limits for what you can give as mentor-ship sessions, free work and products, etc. to help you set boundaries that allow you to give without giving away too much.
4. Make it easy for people to refer you
If you want your network to send leads and clients your way, you need to make it easy for them. When someone asks me if I know a freelancer for a specific project, I always refer them to freelancers that have a great website and portfolio.
After seeing the freelancer’s work, the prospect can get an idea if it’s a good fit before jumping on a phone call.
If you want people to refer business to you, you must have:
Business cards. Yes, you still need these. Handing over a card is much better than writing a website URL on a piece of paper. Networking involves giving out multiple cards so other women can pass them out, too.
Professional email address. Ditch your free email account and get a professional email address that includes your business or full name.
Branded domain and professional website. Have at least a simple business website that introduces who you are, what you do and the work you’ve done.
5. Offer a referral incentive to people who send you leads and clients
Referral incentives are another way that networking can lead to new business. Encourage your network to refer business to you by giving them an actual incentive to do so.
Create a referral program that gives monetary compensation or gifts to people who refer business your way. The program doesn’t need to be formal. It could simply be taking the person out for coffee or dinner or sending a card depending on the size of the referral business.
6. Send leads and clients to others
Referrals also go both ways. To bring more leads and clients to your business, you should also send referrals to others. When you send business to another freelancer or business, they will be more likely to think of you if a strong lead for your business comes their way.
Again, this doesn’t need to be a formal policy. It could just be a list of recommended vendors that you give to your clients or a page on your website with your favorite freelancers. Create a network around your referrals so each member can spread the word and share the love about each other’s work.
7. Join networking groups
Networking events can certainly be productive and help you make important connections. But as you attempt to grow your network and fill it with other business people who will support you, try joining groups rather than going to one-off networking events.
Established groups, whether online in a Facebook group or in a regular meetup in your city, make it easier to create stronger, more beneficial relationships as you get to know people over multiple meetings.
So don’t hold back from starting and building your network. Get out there, make connections, support others, and grow your business!
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