5 Digital Marketing Trends to Focus On During the COVID-19
The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society, that hasn't been available in pandemics of the past, is the internet, and increased connectivity, which has enabled many businesses to continue operation despite not being able to open their physical stores.
And while the human impact of the crisis cannot be overstated, for those that are able, minimizing the economic impact through the available means could be the difference between staying afloat or going under, and suffering massive financial burden as a result.
Top Five Digital Marketing Trends for 2020
Interactive Content
There is nothing better than giving people the opportunity to connect with your brand via:
360 Degree Videos
AR/VR
Shoppable Posts
Quizzes
Polls
93% of marketers agreed that interactive content is effective in educating its buyers versus just 70% for static content. Every piece of interactive content is a call-to-action in itself and is extremely shareable, which in turn increases brand awareness. Therefore, interactive content is going o be big all through 2020.
“93% of marketers agreed that interactive content is effective in educating its buyers versus just 70% for static content.”
Augmented Reality and Virtual Reality
By 2022, 70% of enterprises will be experimenting with immersive technologies, like AR and VR, for consumer and enterprise use and 25% will have deployed to production. AR boosts the visual impact of sales presentations since it aims to create three-dimensional thinking. VR is one of the most immersive of reality technologies.
Brands are working towards leveraging these technologies to increase sales and enhance their customer experience. We will see better immersive tech unravel in 2020.
New Breed SEO
The conversion rate for SEO is 14.6% beating the 1.7% conversion rate for traditional outbound methods.
Search algorithms constantly change and affect the user’s search results. SEO hacks that may have landed your pages on the first page of Google Search last year may not just be outdated but could jeopardize your website rankings or worse, even end up in a Google penalty. Our prediction is that the search engine industry will tirelessly work on these algorithms next year to improve the quality of search results.
Social Commerce
Smart marketers have managed to club two flourishing avenues (eCommerce & Social Media) together and made social commerce the norm.
Brands are now selling their products directly on their social platform via:
Shoppable Stories & Posts
Social Commerce Plugins & Apps
Ads on Social Media with CTAs to eCommerce Sites
36% of internet users in the US say that social networks have become as important as other information sources for making product choices. It’s safe to say that social commerce will continue to be a hot digital marketing trend next year.
Smart Bidding in Google Ads
Also known as auction-time bidding, smart bidding refers to the use of machine learning by Google Ads to optimize bids for conversion.
The improvements to smart bidding announced at Google Marketing Live 2019 are going to be a game-changer in digital marketing. PPC account managers can rejoice as they would now have the ability to choose conversion actions at campaign level and according to specific time periods. In 2020, we expect automation and smart bidding to a digital marketing norm.
Whether you’re creating a new digital marketing strategy or tweaking an existing one, these top 5 trends will certainly help your with your digital marketing readiness in 2020. If you are looking for a Digital Marketing Firm to help implement these new trends for your business, give Red Canary Marketing a call!
May the force of digital marketing be with you!
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Source Credit: https://www.socialmediatoday.com/news/5-digital-marketing-trends-to-focus-on-during-the-covid-19-pandemic-infogr/575770/