How Digital Marketing Affects your Business
The world of digital marketing is constantly changing, but here are some major themes that businesses should look out for in 2020. Digital marketing is essential for businesses of all sizes, with about 87% of the population, using the internet today.
But with so many digital marketing options available, it can be hard to know where to invest your marketing budget to get the most value for your business.
Luckily, Hootsuite and We Are Social have compiled some strong digital marketing insights in their report Digital 2019 Q4 Global Statshot to help marketers understand the current marketing landscape.
Here are five key takeaways from the report:
1. MARKET TO MOBILE
If you are using digital marketing, make sure your activities are optimized for mobile.
Globally, people spend the most time on their phones, with 51.7% of total web traffic served through phones, followed by laptops and computers at 44.5% and then 3.65% on tablet devices.
2. GET E-COMMERCE READY
E-commerce is booming.
The Global Statshot report showed that 82% of internet users surveyed from around the world searched online for a product or service to buy, while 75% had purchased a product or service online.
3. VOICE IS ON THE RISE
People are using voice commands more and more to control apps and search for information without lifting a finger.
43% of internet users aged 16 to 64 use voice-controlled functions on their devices. Half of survey participants aged between 16 and 34 had used voice searches or commands, while older people were less likely to use voice commands.
Using structured data (also known as schema markup) in your website is a great way to help your website perform in voice search.
4. SOCIAL MEDIA CONTINUES TO GROW
Social media platforms like Facebook, Instagram and Twitter continue to attract users from around the world and grow their advertising audiences.
The report showed that Facebook had a potential advertising reach of about 1.93 billion users, while Instagram was able to reach 879 million people.
LinkedIn had a possible reach of 653 million users, while Snapchat and Twitter offered audiences as large as 360 million and 260 million, respectively.
5. EXPAND YOUR CONTENT
If you’re thinking about broadening your content marketing mix, then definitely make a video or podcast.
The Global Statshot report revealed that 91% of surveyed internet users consumed online videos each month while 40% listened to podcasts.
It also showed that the average engagement rate for Facebook page video posts rose more than 6% in Q3 2019.
IS YOUR MARKETING READY FOR 2020?
Red Canary Marketing can help launch your Digital Marketing Campaign. We partner with Businesses to design a strategy that suits your business. Give us a call today!
Source Credit: https://assemblo.com/blog/5-digital-marketing-trends-you-need-to-know-in-2020/