How to Use Google Analytics to Increase Website Traffic
Not getting enough traffic to your website? Don’t know where your visitors are coming from? Learning how to use Google Analytics will give you the answers you need to increase website traffic.
If you understand where your website visitors are coming from, what pages they’re visiting, how long they’re spending on a page, and more important details that Google Analytics can tell you, you can tweak your website to make it more effective for your business.
This guide is designed to help you overcome the challenges of getting started with Google Analytics so you’re confident in using this amazing tool to get insights into your website’s performance — and ultimately, increase website traffic.
Why use Google Analytics?
You’ve probably heard people tell you that you need to track your website’s traffic at some point. There are many different traffic analyzing tools available online — but Google Analytics is free and it’s one of the very best.
We’ll get into the nitty-gritty details later in this article, but trust me when I tell you that this tool is robust. You can see how many visitors are on your site at any given time, whether they’re using a desktop computer or mobile device, their demographic details, which website pages get the most visits, and so much more.
Plus, there are lots of support articles and videos to help you with getting started with Google Analytics.
What exactly is Google Analytics?
Google Analytics is a free web analytics service offered by Google. It enables website owners to gain insights into how users find and use their website.
It offers the in-depth ability to track a visitor’s behavior, their demographics, how much you’re selling, what other sites are sending traffic to you, etc.
All of the data you need is gathered in real-time, broken down into different areas — think traffic sources, user behavior and more — and displayed in a dashboard filled with charts and pie graphs to help you visualize your website’s progress.
Google Analytics tracks a lot of different areas. For the basic user, here’s a breakdown of those areas, and what they mean.
Real-time: Google Analytics can track your traffic in real-time. Yes, that means you’re able to see, at this very moment, how many people are visiting your website and where they’re spending their time. Pretty cool, right?
Audience: Audience is all about telling you what type of visitor you have. You can find out whether more males or females visit, their age range, where they are from, what device and browser they are using, and the primary language they use.
Acquisition: Acquisition is exactly what it seems. It’s all about where your traffic came from. You can learn whether a visitor came through Google or another search engine, from another website (referral), or even from social network sites like Facebook and Twitter.
Behavior: This capability tracks how your visitors use your website. This is where you find out how long people stay on your site, if they leave right away, whether they go to specific pages, and when they leave your site.
Conversions: Conversions is all about analyzing whether your visitor did something on your website. This could be filling out a form, purchasing a product, or even clicking on an ad campaign link.
You can even find out at what step in your shopping cart process your visitors are leaving, which is known as cart abandonment.
Data from the Conversions section of Google Analytics can help you tweak your shopping cart and forms so more visitors complete the process.
Google Analytics vs. Google Analytics 360
Google has a lot of products, especially in its analytics platform. Google Analytics and Google Analytics 360, which used to be called Google Analytics Premium, are similar. But Google Analytics 360 is more for an enterprise-level business and, as a result, has a monthly fee.
In comparing Google Analytics vs. Google Analytics 360 services, some of the differences are that 360 includes:
Integration with third-party marketing solutions like Salesforce and Google BigQuery
Advanced analysis
Advanced and customizable funnel reporting
Advanced and customizable attribution modeling
Maximum of 400 views per property (vs. 200 in the free version)
200 custom dimensions and metrics per property (vs. 20 in the free version)
Data freshness is guaranteed every four hours
Unlimited data
Unsampled reporting
Access to raw data
Support services provided by Google and their global partner network
If you’re just starting out with your business and don’t have a lot of website traffic, you likely only need the free version of Google Analytics. Follow our next blog Getting Started with Google Analytics in 7 Steps.
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