Social Media Marketing Makes Sense

Are you a small business owner diving into the world of marketing? How developed is your social media marketing plan? Social Media Marketing should be on the minds of all business owners.  Choosing the right social media tools for your company is vital.  How do you start the process?  We will provide you with the need-to-know about the top three social media sites and help get you started.

Facebook:

·         Facebook reigns as the most popular social media site
·         Facebook is home to more than 2 billion monthly users
·         One billion of these user’s login daily
·         79% of adults use Facebook – Incredible!

Facebook is the best platform to generate brand awareness. It uses analytics like Google with which you can view your reach on each post, your newest page likes and followers. As far as engagement goes, Facebook is the champ. Facebook is a necessary social media marketing platform for all companies.

YouTube:

·         YouTube is the second most used social media platform
·         Over one billion users are on YouTube
·         Time spent by users 35 years and older grew 40% faster than adults overall
·         70% of viewers use a mobile device for YouTube

Where does everyone go to watch videos and visual content?  YouTube.  They are also the second largest search engine behind Google.  If you are trying to get a visual message across to your target audience – YouTube is the best avenue.

Instagram:

·         The third more used social media platform
·         They have 1.5 billion monthly users
·         800 million users and an incredible growth rate.
·         32% of adults use Instagram and constantly growing
·         Image-based platform

Instagram is the perfect platform for businesses with a visual content appeal. Users are looking for quick image based content.

Twitter:

·         Twitter is the fourth most used social media platform
·         328 million monthly users
·         24% of adults use Twitter

Twitter is known as a public microblogging network. With 140-character limit – you must get your message out there with few words.  Twitter is the most in-the-moment social media marketing platform. If your business focuses on daily happenings and hourly updates, Twitter is the best option for you. Twitter is also great for increased brand awareness, relationship building and engagement with your customers. Not to mention, Twitter made popular the use of hashtags to meta-tag trending stories.

More Americans have adopted social media and the numbers continue to grow.  With Facebook leading the pack with 79% of adults, the other platforms are growing daily.  If you are looking to target the population with advertising campaigns, social media makes sense.