It is always nice to have numbers that back up what you are selling. Fortunately, there are a bunch of statistics to back up the need for digital marketing in today’s market.

Is your business taking the time to focus on search engine optimization? Making sure that they are on the top of Google Search Results? More people are using search engines to find products and services online.

SEO –

Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)

The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)

The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015)

For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)

More statistics to back up the importance of search engine optimization and organic searches.

Organic –

Google gets over 100 billion searches a month. (Mashable, 2015)

The average Google first page result contains 1,890 words. (Backlinko, 2016)

50% of search queries are four words or longer. (WordStream, 2016)

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)

71% of B2B researchers start their research with a generic search. (Google, 2015)

B2B researchers do 12 searches on average prior to engaging on a specific brand's site. (Google, 2014)

72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)

40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. (Ascend2, 2015)

Are you a brick and mortar business? Do you think that digital marketing will not help your sales? Here are some statistics that might change your mind.

Shop Local –

72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)

30% of mobile searches are related to a location. (Google, 2016)

28% of searches for something nearby result in a purchase. (Google, 2016)

Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)

78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

This is 2017, the mobile phone has become a popular device for online shopping and searches. Your business needs to ensure their website is mobile friendly and easily navigated by a mobile device.

The Mobile Takeover –

More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)

49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)

65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)

51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)

48% of consumers start mobile research with a search engine. (Smart Insights, 2016)

26% of consumers start mobile research with a branded app. (Smart Insights, 2016)

We LOVE Statistics