The Proof of Email Marketing

Email Marketing is just one way to reach your target audience.  It has become a cost-effective way to reach many people for a small price. 

The proof is in the pudding – here are the numbers to back it up:

· Direct Marketing Association reports a return on investment of email marketing to be 4300%.  Believe it or not, this is the case for email marketing as an effective tool for client communication. 

· According to econsultancy.com, companies attribute 23% of their sales to email marketing, which has increased from 18% in 2013.

· As of 2014, 70% of businesses were currently using an email marketing platform or implementing one.  

· Make it personal.  74% of marketers say that personalization increases customer engagement.

· You are 6x more likely to get a click-through from an email campaign than you are from a tweet. (Campaign Monitor)

· Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)

· 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of a targeted email. (eMarketer)

· About 53% of emails are opened on a mobile device (so make sure that you have a mobile friendly layout).

One of the best things is that you can easily measure the success of your email marketing campaign.  Social media, search engine optimization and other digital marketing campaigns can take time to produce results.  However, email marketing has more immediate outcomes.  Would your business like to explore an email marketing campaign?  Contact Red Canary Marketing today!