Digital Marketing 101

In the last few years, digital marketing has pushed its way to the foreground of businesses marketing strategy.  Companies have realized that digital marketing is a must for the success of their marketing campaign.  However, only about 51% of business have a digital marketing strategy.  Are you in that 49% without a plan?

Why digital marketing can make a difference?  In simple terms, digital marketing is the marketing of products or services using the internet.  This encompasses social media, websites, email campaigns, and search engine optimization.  Each being an important component of the overall digital marketing strategy. 

Potential customers are online all the time.  They are connected to a cell phone like an umbilical cord.  Digital Marketing is an effective way to attract, convert, close and delight those customers.  Years ago, many businesses marketplace only reached as far as their customers were willing to travel to their brick and mortar storefront.  On rare occasions would businesses ship product to customers.  Now, this is a standard practice.  With marketing efforts, businesses can attract potential customers from all over the world. 

Have we got your attention?  Would you like to learn more about how digital marketing can help get your product or service in front of a larger audience?  A targeted audience?  This is our specialty, contact us today for more information.